Resume Feng Shui

(All this is credited to the wonderful and magical Bonnie Gillespie, who you can and probably should follow, read, love, etc.) 

Bonnie covered a really wonderful topic forever ago, and she called it 'Resume Feng Shui.' She wrote it years ago, but I find it's an essential lesson with virtually every actor I know--especially those preparing for their 'tier jump,' 'quantum leap,' or otherwise GIANT STEP UP. :)

So what is resume feng shui? Go on and read the article--but here's the essence of it: Your resume needs to show who you are RIGHT NOW and WHERE YOU'RE GOING. Sure, the actual timeline of the resume is where you WERE, but how the heck does that serve the people who are casting you NOW? This is especially true for older actors (whose treasured credits were in an entirely different 'type'), as well as young actors fresh out of college (who are holding onto fun credits that were WAY too old for them).

Hey, I'm a character actress--I get it! I was playing adults while I was in high school! Or if you killed as Juliet years ago, I bet you totally nailed it--but the person reading your resume isn't going to know how to cast you, since even YOU don't showcase the roles that are appropriate for you. The goal is to sweep out the credits that are there for sentimental value--those are special to YOU, and nothing can make them go away. But they don't belong on your resume. <3 

Also, don't be afraid of white space. I know it looks like you haven't done anything--but the real principle (and something that's been a lesson everywhere)--make room in your life for bigger, better things. Literally! Make ROOM! The good stuff has to displace something else, it has to replace the lesser stuff--so REMOVE the lesser stuff to invite that goodness and abundance into your life, your career, and your resume. 

Let me show you how I feng-shui'd the crap out of my old resume (circa Sept. '10). Here's the original resume:

There's a lot there, right? That's a heavy-handed resume, hard to digest. This is also VERY theatre-heavy, and I want to focus on TV and film (and now have substantially more on-camera credits to fill this up). Here's how I tear it apart:

And the final product? A VERY clear resume that shows where I'm going and what I'm currently excelling in. 

So what are you waiting for? Get some spring cleaning done, feng shui your resume and allow the good energy to flow into your career! 

Ahoy, Mateys!

Jen

Answering YOUR Questions: How Important is Getting Focused?

Matt Wilder is one of my very best friends. We talk shop about our careers all the time, and now he asks: 

"How important is it to decide upon your #1 dream genre?"

[To clarify, he means picking hosting, musical theatre, improv, sitcoms, indie films, etc.]

Matt, I think that your focus is EXTREMELY important. And as a heads-up to you all, I'm going to be straight up channeling Dallas Travers right now. 

See, NOT having focus leaves your action very scattered. When you take scattered action, you don't really get anywhere; you put a lot of energy into a lot of areas, and none of them show much progress. I read a great quote today that I am going to totally misquote right now because I can't find it:

"If you want to make a real dent in what you love, stop making tiny taps everywhere else." Dallas' mantra "Do less more often" can also apply here--choose one goal and WERQ THAT MOTHER OUT.

See Matt, because here's the magic in what happens--yes, I want you to get SUPER LASER FOCUSED and pick just *one* goal and put all your energy towards it. Yes. Do that. BECAUSE.

The MAGIC is that--after you've spent so much joy and life force putting yourself out there in bold new ways, you will attract ALL KINDS OF JOBS. A perfect example is that MY big goal is to have my own sitcom--but what do I attract? Indie films, cable dramas, theatre, etc. (AND sitcoms.)

Just because you put all your focus somewhere doesn't mean it's the ONLY bounty you'll reap; the Universe will bring you so much wealth from other areas that it won't matter that they're not your main focus. Was FRANNY *not* the highlight of my life just because sitcoms are my goal?! 

I ask you to have the bravery to focus and take decisive, consistent, bold action on ONE goal. I know that if you do that every day and keep trusting in your journey, you will see beautiful results!

What do YOU guys think? Have you found that laser-focus helps or hinders your career? Please let me know in the comments, FB or Twitter!

Ahoy, Mateys!

Jen

Answering YOUR Questions: Marketing for the Beginner Actor

Robert Montgomery asks: "My question is, as an actor just starting out, where do you begin with marketing?" 

An excellent question, since most of the information I distribute here is for the established actor! But in a way, you're in a great position--you have the opportunity to start off on the right foot, versus doing years of crappo marketing the way that most of us do before we get it right. ;)

(And Robert, you may have done a number of these steps already, but I'm just gonna start from square 1!)

1. Get clear on what you want to do. It might seem like you're limiting your options. Actors, especially new ones, love being open to whatever is brought their way! We love theatre! We love film! We love commercials! We love voice-overs! But the downfall here is that we master none of these things; we so widely disperse our seeds of focus that nothing can be sown. So imagine your IDEAL career--mine is to be a series regular on a sitcom--and make that your focus. 

2. Get some killer headshots, with your focus in mind. Do headshot research--specifically, who's really good at photographing your type. Then book them. Then take shots that (1) reflect your brand well, and (2) target your dream jobs. I'm not going to use this headshot to reflect my career goals, know what I mean? Read this before the shutter clicks!

3. Choose your target list. If you're starting out, you're likely unrepresented--and that's totally cool. Being your own agent can be quite freeing and exciting! You chose WHERE you'd direct your energy; now it's time to decide to WHOM. If you chose off-Broadway theatre, who's casting those shows? Write down all the CDs, then pick a maximum of 12 (and pick the ones who cast the most, of course!). This is your target list. Cozy up, you're going to work on getting very intimate with them! (Ack! You know what I mean.)

4. Keep practicality in check. Yeah, if you're BRAND new, you're probably going to need to get your feet wet before you get some good traction in your career. That's okay! While your target list gets familiar with you, now is the time to take classes and do (likely) unpaid work--webisodes, non-union jobs, maybe community theatre; student films, too. 

5. Start sending those ships. If you're brand-spankin'-new, order some simple headshot postcards and send updates like, "Charming, Effervescent Character Dumpling is new in town and taking sketch comedy classes over at PIT! I'll invite you to our next industry night!" Don't get discouraged by your lack of experience; you're laying important groundwork for when you DO have a killer resume! Without credits you can also send one-sheets, castability sheets, press releases...you can do all kinds of ships without a packed resume!

6. Get face-time as much as possible. Again, you may not be able to get into big TV auditions, but if you're getting really good, it would be great to get in front of your targets and show them your chops. These are workshops, and they can be either very beneficial or a giant waste of dough. You're much more likely to reap their rewards if you, again--STAY FOCUSED. Don't workshop with anyone who's not on your list! Even if you have no resume, if they like your work and you're appropriate for a role, they may call you in. 

7. You've got the flow, now stay consistent. Don't add or subtract from your target list, yet. Stay steady and mail to them every month. Need help with creating compelling ships? Just ask me! But you can absolutely find something relevent to send or say on a monthly basis, even as a newbie.

8. In the meantime, build your empire. Create a web presence. Contact a great web designer (ask your actor friends who they love; I adore Erin at The Actors' Enterprise) to design a simple site for you. Open social media accounts--Twitter, Facebook Fan Pages, YouTube. Film yourself doing sides and put it on your channel! Start a blog! Create a presence and find your peers. :)

Hope this was helpful, Robert! :) What questions do YOU have, readers? Did you love this? Need more guidance? Let me know in the comments, FB or Twitter! 

Ahoy, Mateys!

Jen

Answering YOUR Questions: One-Sheets!

(When is it your turn? When you ask me a question, silly. Get on that!)

My new friend Kate O'Phalen says:

"Your one-sheet looks totally awesome. Have been meaning to make my own, but feel a bit overwhelmed with where to start. Tips on that would be awesome!"

The one-sheet to which she is referring is this one:

Create

So Kate, how do you get from desire to product? (Well, first of all, with pulling my hair out over my first one-sheet last year---but after that, it was cake!)

Big Things to Have in Place Before You Start:
 -Your Brand. Definitely Absolutely. Your ANGLE. Don't have that yet? Here's some help. 
-Your Message--maybe it's your first guest star or off-Broadway show? Maybe a first starring role? My news on this is that I'm basically sweeping film festivals--so I keep the news about films!
 -Your Creative Bent. Is your one-sheet gonna be a sort of ad, like mine? Is it going to look like a magazine cover? Maybe it looks like a news article, or like a scrapbook or collage! Whatever your approach is, GREAT--just go forth with it in mind!
 -Your preferred software. Most of you folks will be on Macs--in that case, Pages is the shizz. If you're a PC like me, you can either create giant graphic files or use MS Publisher.

So let's assume all that IS in place. You're rock-solid about your brand, you have a clear message, and you have some creative ideas about what you want to do. Really, brand should steer you entirely. So if you're doing a magazine cover, what mag is on-brand for you? Is it Essence, or GQ, or MAD magazine? Is it Tiger Beat or Simple Living? Or maybe O! Go with fonts, colors that feel like the magazine (which, of course, means they're on-brand for you). Introduce clever article blurbs that relate to you--your jobs, your personality, your castability or interesting talents.

My dear friend Suzanne Smart is a KILLER baker, so hers is modeled after a Bon Appetit magazine index page. Marissa Kelton's simply looking for a job--so hers looks like job applications! Shamia Casiano here looks like hers should be gracing a SAG or AFTRA newsletter cover! My silly friend Natalie Kim makes hers seem like an interview in a magazine. Find even MORE examples in Dallas Travers' FB photos.

Oh, and one more big thing--don't feel like you need SO much content to do these! :) They should be really easily digestible. Just little blurbs and pictures here and there, as long as they're super on-brand and sending an authentic message. You'll know you got it right when you swell with pride just looking at them!

Does that help, Kate? Readers, what do you think? Let me know in the comments, on FB or Twitter!

And psst...if you STILL feel lost? No worries! I make killer one-sheets! Just ask! :)

Ahoy, Mateys!

Jen 

But How Do You Know Ships WORK, Jen?

An EXCELLENT  question!

Rarely are we given the opportunity to measure just one factor of our marketing and its impact on our success--usually, we just see the sum of all parts, and hopefully all those parts are moving us along nicely.

For instance: Here in New York, I'm a working, represented actor. My manager submits me on breakdowns, I have auditions with casting directors, I meet them at workshops, AND I mail to them. Their familiarity with me (and my success with them) is a lovely stew of all those crucial ingredients. 

However, one region that can be used as a 'control' (I'm gonna geek out a bit, here) is Los Angeles.

1.) I have never been to Los Angeles.
2.) My manager is not bicoastal, and does not have the ability to submit to LA breakdowns.
3.) LA Casting Directors have never met me before.
4.) However, I DO mail to a select group of LA CDs. Consistently.

So, how do I know that ships alone can work? Because, dear friends, I have been called in by *2* LA offices for projects for which I couldn't have been submitted; they contacted my manager directly asking for me to come in.

There is only one explanation--from getting my consistent, on-brand, authentic ships, these offices now KNOW me and my type. So much so that *I* popped up in *THEIR* heads as they were poring over their breakdowns, and they Googled me and contacted my rep!

So, guys, your mailings are important. Probably a bigger piece of the puzzle than you'd thought, huh? ;) Throw away your self-sabotaging thoughts of 'oh, these never get opened anyway, who will read them?' Because SOMEONE is. Promise. :) 

Ahoy Mateys!
Jen