Branding 101
[Your Name Here] If you feel completely overwhelmed and lost, wondering what your primary brand or type is, here ya go, friends: the quickest DIY technique (from who else? Dallas Travers, of course).
1. Make a list of your favorite performances. Actor- Project- Descriptive word.
So, here are a few of mine:
BILL MURRAY..."What About Bob"....Effervescent
STEVE MARTIN..."My Blue Heaven"...Charming
BOB MARTIN..."Drowsy Chaperone...Scene-Stealer
ELLEN DEGENERES..."Finding Nemo"...Endearing
LUCILLE BALL..."I Love Lucy"....Genius
Get my drift? Do as MANY as possible; as many as you need.
Now, this is important--DON'T READ BELOW UNTIL YOU'VE DONE IT. Otherwise it could disrupt your creative flow. I'm serious.
Have you done it? Do you sweeeeear? Well then.
2. What's that? 'Jen, the same words keep popping up'?
Of course they do--that's the point of this exercise! The whole reason you relate to others' performances the way you do is BECAUSE they broadcast what you master the best. And then, you end up with a FLURRY of brand-descriptive words to give yourself a blurb.
On my list, 'effervescent' appeared only once, but 'charming' took a whopping 4 places. Those were the 2 that most resonated with me the most, so they became my 2 brand adjectives.
3. These words betta WERQ!
Make these adjectives get you some mileage--it's time for your brand blurb! You have your 2 adjectives...now you need your noun. So what ARE you? Leading Lady? Indie Starlet? Action Hero? Strapping Leading Man? Goofy Best Friend, Manipulative Villain, Straight Man, Character Woman, Scene-Stealer, Award-Winner? Have fun with it, and maybe even craft one--mine is 'Character Dumpling.' When the noun SPEAKS to you, you've hit the right one.
4. Get it together!
Now, you've got your blurb! Adjective + Adjective + Noun! "Charming, Effervescent Character Dumpling." Use it wherever you want! Your Twitter Bio, on your resume as a logo, in your email signoff...have fun with it!
Have you made one yet? Please share yours with me in the comments, write it on the FB wall or Tweet it!
Ahoy, Mateys!
Jen
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