Okay, sleeves are up. "BUT JEN!" you ask! "WHY would I spend all this time handwriting ships and envelopes and stamping them and getting them in the mail? What about Sendoutcards.com?"
Sendoutcards.com IS a super-creative resource that IS helpful, particularly when you're tight on time!
But here's the thing--the time? The EFFORT of personally handwriting and licking and stamping? That *is* impressive. In a time where we receive junk mail cleverly disguised as greeting cards, when we get tweets from spam accounts, when there's SO MUCH out there that's already inauthentic--Sendoutcards, to me, doesn't cross over to the authentic side.
I've heard the complaint from casting that it DOES look like junk mail, so it goes directly in the trash. I'm sure that's not true for everyone, but when the goal of ships is to authentically connect and build a relationship, why wouldn't you take the time necessary to craft a super-personal piece of mail from yourself?
Just my 2 cents! ;)
Ahoy, Mateys!
Jen